Marketing: The Triple Bottom Line: Serving People, Profit, and the Planet in a Sustainable, Ethical and Socially Responsible Manner.
Copy and Paste the YouTube link below into your browser to view a marketing discussion about the triple bottom line, ethical scenarios and social responsibility.
Bassell, Myles and Fischer, Dov and Friedman, Hershey H. (2015, August 17). The Importance of Business Ethics and Corporate Social Responsibility: A Course Module. Available at SSRN: http://ssrn.com/abstract=2646295